Subaru Takes Slow Lane for Self-Driving Cars, Says Costly for Buyers – New York Times

“We’re looking at how to develop (more advanced)capabilities, but we believe such functions will remain beyond the reach of Subaru customers,” Tetsuo Onuki, chief general manager at Subaru’s technical research centre, said last week in comments for publication on Monday.

“We’re not aiming to develop driverless cars. What we’re trying to do is make driving safer for people.”

Subaru’s new automated cruise control system can track cars travelling in front at low speeds, building on a similar feature marketed by bigger rival Nissan last year.

The automaker has said it will continue to develop automated functions on its own, tapping outside technology as needed.

It has plans to start developing an all-battery electric car this year, but it will use technology developed by Toyota Motor in a plug-in hybrid model planned for release in 2018.

“The risk Subaru runs with tempering their ambitions is that, if the market wants (more sophisticated technologies) … and they don’t make it on their own, they’ll have to buy it off the shelf from a supplier,” CLSA analyst Chris Richter said.

He added that an increased dependence on suppliers would leave Subaru with less control over developing new technologies.

Other smaller Japanese automakers have also acknowledged the challenges of competing with bigger rivals on advanced technologies given their relatively limited budgets.

Mazda Motor Corp has yet to announce plans to develop self-driving cars, while it will draw on its partnership with Toyota to develop electric cars.

Mitsubishi Motors Corp has said its takeover by Nissan last year had given it access to Nissan’s automated driving technology, something it had lacked the resources to pursue on its own.

(Reporting by Naomi Tajitsu; Editing by Himani Sarkar)

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